Thanks to the smartphone, SMS marketing is one of the most reliable ways for a company to boost customer engagement. With over 200,000 text messages sent in any given second, SMS is the preferred method of communication for the majority of the population. Therefore, it makes sense to use texting to reach an audience. However, businesses typically send text messages on a much larger scale than individuals, which can become complicated as the business grows. Fortunately, there is a modern tech solution to this.
What Is SMS API?
API, or “application programming interface,” is a software application that integrates the functions of one computer program with another, usually across platforms. For example, suppose you’ve ever seen a company’s social media icons on a business website. In that case, there is an API working in the background to facilitate the seamless integration of two separate programs into one.
With that said, SMS API refers to a specific type of API that allows businesses to merge text messaging with their existing software. The application works by bridging the gap between the SMS provider and the internet, allowing businesses to send bulk text messages in a single step.
Not only does this allow businesses to send and manage thousands of text messages at once, but it also makes it possible to automate certain processes, ultimately saving time and money for the company. Most of the text message API also provides analytics, such as conversion and open rates, which can be used to refine an existing marketing strategy further.
How To Use SMS API To Boost Engagement
Obviously, there are a lot of benefits to having an SMS API in your toolbox. One of its most impactful benefits is connecting with an audience and converting them into paying customers. Here are four SMS strategies that businesses have used in the past to boost engagement and increase revenue.
1. Use Personalized Messages
In the age of spam bots, text message blasts are a dime a dozen. Legitimate businesses working with bulk SMS marketing in the twenty-first century must actively cut through the static of bots and spam to make themselves stand out to the consumer. Because of this, customers are more likely to engage with personalized messages than generic ones. Messages can be personalized by addressing the recipient by their first name, including content based on their preferences, and using approachable, conversational language rather than sales-y jargon.
2. Send Relevant, Meaningful Content
Unlike emails, webpages, and print ads, text messages rely on a palm-sized screen to reach audiences. This limits the amount of information that can be included in a given message. To use SMS effectively, only send content that provides actual value to the receiver. Shipping notifications, appointment reminders, and limited-time promotions are some examples of meaningful and appropriate content for SMS.
3. Have A Call-To-Action
As a rule of thumb, you should always include a call-to-action, or “CTA,” in any correspondence with your customers. Audiences are more likely to engage when you tell them what to do, such as clinking links, leaving reviews, or taking advantage of a sale. Make it as easy for your customers to respond to the CTA by including a direct link that will funnel them to the desired location with a single click.
4. Take Advantage Of Analytics
Look at every SMS campaign as an opportunity to refine your marketing strategy. Analytic tools offered by SMS APIs include open rates, click-through rates, unsubscribe rates, and your customers’ demographic information. Once you have your data, try segmenting your contacts list and use A/B testing to narrow down your focus even more. This valuable information can then be applied to weak spots in your campaign, ultimately making it more effective over time.
Unlock Your Business Potential
When it comes to conducting business, efficiency can make the difference between success and failure. SMS API takes the guesswork out of marketing by automating all the processes involved in making a successful campaign. Neglecting this aspect of business ownership will end up leaving money on the table. Connect with an SMS API to boost engagement with your target audience to maximise revenue.
Author
Nellie Heaton
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